The sports industry is one of the fastest growing in the UK, influenced by the increasing awareness of the value of health and exercise, the success and popularity of British sports internationally and the focus on the developments for the Olympic Games. The demand for qualified and knowledgeable individuals within specialist areas such as coaching, performance enhancement and teaching is increasing. In year 1: focuses on the fundamental topics within the sports industry and provides a base from which their knowledge can be extended and applied in the subsequent years. Topics studied in the first year cover aspects in sport such as anatomy and physiology, sports psychology, sports sociology, research methods, coaching through the early years and promoting exercise for health and nutrition. Areas of study: promoting exercise for health and nutrition, research techniques in sport and exercise, anatomy and physiology of sport and exercise, fundamentals of sports psychology, sociology of sport, principles of fitness and training coaching through the early years.