On this course students learn how: the sports department of media organisations operate; to produce news stories, match reports, preview features, opinion pieces and personality profiles; to research and plan sports coverage for radio and television broadcasts; they also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write: web pages, press releases, news items, personality features, promotional material; students learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run; they produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including commercialism, globalisation, racism, hooliganism, political regulation and interference, sponsorship, and match fixing; the course gives students specialist guidance and knowledge about print, radio, television and the web to become a sports journalist or publicist; it is for people with a passion for sport, and an interest in writing and reporting; students gain the technical and journalistic skills needed in sports journalism such as: writing sports news and features; reporting the action; commentating and interviewing; web development; editing; newsroom and broadcast suite skills; writing press releases; organising media events; students also learn about emerging technologies in the media industries that affect the way journalists record and report the latest stories; students may be able to further their learning through work placements, working with sports publications or with the sports departments of newspapers.