Suitable for web developers, designers or website owners/managers and marketers. This seminar will include some basic programming examples given in the reference handbook but will focus primarily on overall concepts and best practices within Search Engine Optimisation. - Content types and how they affect searching (including: multimedia, pdf, and images) - Metadata including using keywords and descriptions - keyword density - Using and benefiting from friendly URL?s (including incorporating keywords into your page URLs) - Information Architecture - The importance of incoming links from other websites - The importance of using structured markup in your pages - The benefits of separating content from your design by using CSS based layouts - The benefits of making any Javascript you use unobtrusive - Incorporating breadcrumbs and sitemap - The amount of websites linking to your website and their popularity - Microformats - Other options for adding to your search listings? e.g Google Adwords. Every website owner, designer or developer would like better listings for their website in the major search engines such as Google, but search engine optimization can often appear a difficult subject. This 2 hour seminar will primarily focus on achieving better Google listings looking at techniques and concepts that will also benefit your website across a range of different search engines. The seminar will show you a range of good practices which should help improve your sites placement in the first instance and give you a better understanding should you wish to later consider looking to invest in outsourcing this type of work to a specialist company.