As new sales channels open and products and services diversify, the market place becomes more and more competitive. Customers are demanding greater responsiveness and flexibility. Sales people need to continuously improve their sales capabilities in order to be successful. Whatever your products or services this course will help you increase your sales.

Who should attend?

Experienced sales people wishing to review their sales skills.

New sales people who want to become successful in sales.

Benefits for the delegate:

Develop the ability to use a structured sales approach to win business.

Increase sales opportunities.

Know how to identify Customer needs.

Learn how to match the benefits of your product or service to the Customer needs.

Benefits for the organisation:

Improve the productivity of your sales team.

Increase confidence and motivation of sales people.

Develop higher Customer Satisfaction.

Objectives of the Programme:

To show the importance of Qualities and Key Skills.

To demonstrate the necessary Knowledge.

To show why people buy.

To show how to set Objectives.

To demonstrate the importance of Needs, Features and Benefits.

To illustrate how to determine the Unique Selling Points.

To show how to use Questioning Techniques.

To show how to develop Active Listening.

To illustrate the importance of Non-verbal messages.

To show how to make Appointments.

To show how to Prospect for new business.

To demonstrate The Funnel Technique.

To show how to handle Objections.

To demonstrate effective Closing Techniques.