Who should attend:

In-house public relations executives:

• who advise at Ministerial level in government departments
• who advise at top management level in other organisations
• who are owners or account directors in public relations consultancies
• Company directors and others in senior positions needing to understand strategy
• Anyone else with a need to understand public relations strategy

Course objectives:

• To build on existing knowledge of public relations
• To learn the tactical skills required for working in strategic public relations
• To develop better communication skills, media relations and writing skills
• To be aware of developments in technology affecting public relations practice

Course content:

• Nature of strategic public relations
• Corporate strategy
• Communication and presentation
• Personal skills for public relations
• Media relations
• Writing for the media
• Exhibition planning and participation