This course enables participants to develop an in-depth understanding of the hospitality industry. Participants will examine and critically evaluate the current state of the industry and formulate strategies broadly applicable in the immediate and long term. It also provides an exciting opportunity to apply, test and develop theories, methods and techniques within realistic or practical work situations. Participants will learn about and meet the requirements for continuous personal and professional development of tactical and strategic level staff in industry, through a range of individual and group activities and research. It covers units: hospitality management strategies, strategic customer care in hospitality, managing reports in hospitality, strategic marketing in hospitality, people management and development, managing continuous professional development and business excellence in hospitality.