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Digital Marketing: An Introduction
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Online marketing involves mastery of a wide variety of techniques and activities. This 2 day course provides delegates with a practical insight into the key online marketing disciplines and shows them how to integrate them into an overall marketing strategy.
The Changing Face of Marketing
Why is Online Marketing So Important, It�s All About the People, Technical, Fast, and Complex, Beyond the Web Geeks, Starting Your Online Journey
21st Century Public Relations and Media
What is Public Relations, Press Releases, Use Blogs to Spread the Word, Non-traditional Marketing, Modern Monitoring of Press Coverage
Turn Page Views into Profit
Usability, Accessibility, Performance and Scalability, Battle of the Browsers, Your Homepage, Lovely Landing Pages, Testing Conversions, An Evolving Entity
Search Engine Optimization
Understanding Search Engines, The Different Hats of SEO, Creating Your Own SEO Strategy, Keywords
Site Design
Content, Popularity, Welcome, Spiders!, Measuring and Tracking Success, More on SEO, The Future of SEO
Social Media
What is Social Networking, Social Content Goes Mainstream, The End of Interruption Marketing, Word of Mouth: Far Reaching and Fast, Grab the Opportunity, Types of Social Media, The Social Media Mind-set, Starting Off with Social Media, Problems and Pitfalls
Email Marketing
Email�s Undeserved Bad Rap, Different Types of Email Communication, Permission, Building Your Email List, The Technical Side of Email, Designing Your Emails, Planning Your Email Marketing Campaigns, Measure, Test, Optimize, and Refine, Where to Find More Information
Affiliate Marketing
What is affiliate marketing, Your Commission Model, Recruiting Affiliates
Online Advertising
What's up with traditional advertising, How Online Ads Are Better, Standard Advertising Attributes, Targeting for Better Results, Advertising on Search Engines, Online Advertising Metrics, Advertising on Social Networks, Using an Agency, Advertising on Your Own Web Site
No prior experience of online marketing is required. However, familiarity with carrying out basic computing tasks, such as saving or copying a file, is assumed.
| Starting | How long | Days you attend | Tutor | Where | Class info | Price |
|---|
|
Mon 2nd Jul 2012 Mon 17th Sep 2012 Mon 17th Dec 2012 |
2 days |
Short full time | Not specified |
London, N7 9DP |
Max size:0 |
£450.00 |
Certificate of Attendance/Completion/Achievement (no assessment element)
E-Marketing
This course has been specifically designed for companies training their employees.
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UPDATED on 16 Dec 2011: "The Online Marketing" offered in London by Macresource Computer Training.
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