Students begin by developing key skills in digital and explore how to produce photographs for publication; students also develop visual literacy and skills in related software; all these skills are put into practice in the live production event; where students work to produce an exhibition of photos on a particular subject; or produce images to a brief from a magazine; public relations campaign; or website; as students progress through the course they develop a portfolio in an area of their choice; such as documentary; portraiture; fashion photography; music photography or travel photography; as well as continuing to further experiment with camera technique; lighting and image manipulation; students also explore the working practices of the freelance photographer as they work within the constraints of professional briefs; complementing students practical skills, they develop a broad base of media theory and analysis skills; looking at the photography industry; image production; consumption; and the images themselves.