* mandatory
Marketing students develop skills and knowledge of the key strategic and operational aspects of marketing, and gain an awareness of the external marketing environment; strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing; the Italian degree, with the opportunity to study another major subject, provides students with advanced skills in the Italian language and a broad range of specialised and detailed insights into the culture, society and history that go with it; the course has language at the heart of it, with core modules developing the key skills every year, including practical needs such as the language needed for the year abroad and, later on, for the world of work.
Year 1: Core language modules in reading, writing, oral and aural skills; introductory modules on the culture of the language studied; opportunity to take a 2nd language; foundations of business, management and marketing (double module); quantitative methods for business and economics (double module). Year 2: Core modules to develop general and business oriented language skills; language options; principles of marketing; consumer behaviour; statistical methods and market research (double module); 4 options; language summer school. Year 3: Core modules in the major practical language skills; language options; marketing strategy and management; international business marketing; marketing of services; marketing project; 4 options.
260 - 300
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Mon 24th Sep 2012 |
4 years |
Full time |
The deadline for the receipt of full-tim ..more
|
Bangor (Wales), LL57 2DG |
N/A |
£9000 per year |
|
*More info: £9000 per year |
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N5R3
University of Wales
Marketing, Italian Language
My AHRC funded Phd course has enabled me to carry out reserch in a subject area which i find of particular interest. Whilst being closely supervised I have been able to develop my skills while carrying out individual research....more
My AHRC funded Phd course has enabled me to carry out reasearch in a subject area which I find of particular interest. Whilst being closely supervised I have been able to develop my skills while carrying out individual research. ...more
The first year offers an overall basic education on a quite broad scale so that nearly anyone with a bit of knowledge of natural sciences and the skills to write simple texts can easily pass on to the second year. The teachers are (except f...more
3 Hotcourses user(s) found the following review helpful.I did an undergraduate degree in French with European Studies, followed by an MA in European Studies, and I am now embarking on a PhD in French literary and cultural studies. All of my studies have been at Bangor University: I love it so mu...more
4 Hotcourses user(s) found the following review helpful.Chemistry and biology is a very good idea to have at alevel although they do try and help get evryone to the same level...more
1 Hotcourses user(s) found the following review helpful.This specific course currently has no reviews. Be the first to review this course.
The information for this course is supplied by UCAS and was last updated on 08 Feb 2012.
Please note reviews of Marketing with Italian BA (Hons) offered in Bangor (Wales), are the subjective opinions of Hotcourses members and not of Hotcourses Ltd.
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