* mandatory
This course explores the theory and practice of responsible marketing, addressing the interrelated areas of corporate social responsibility and marketing ethics and the emergent area of social marketing; it examines the impact of established marketing techniques and practices on the promotion of social well-being and behavioural change; students identify key ethical issues involved in marketing decision-making and the responsibilities of organisations to their stakeholders, including the wider community; elements of marketing management (such as communications, research and planning) are examined within this wider framework at both a domestic and international level.
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Distance with attendance May |
6 months |
You choose, but you will have to attend some days | No application date provided |
This is a distance learning course but part of it is taught in/at: OPEN UNIVERSITY |
N/A |
|
Open University
Marketing, Social Studies
This OU course is very well written and suitable for anyone who is coming back to study. The science element is well introduced and not too demanding. As with all OU courses it is well supported and very accessible....more
1 Hotcourses user(s) found the following review helpful.I enjoyed the subject of the course immediately. Though as with all Open University courses, determination is a key requirement. I felt that students were not prepared for the tutorials and seminars. Maybe more contact and previous input...more
1 Hotcourses user(s) found the following review helpful.This course is an introductory course to the social sciences. It was a interesting course that leads nicely into Level 1 courses in social sciences. You have a personal tutor that you talk to by phone and they keep you on track. There ar...more
1 Hotcourses user(s) found the following review helpful.I have just completed studying this excellent, 2nd year level, degree course. It was my first experience of studying with the OU, and studying from home. While it is challenging to study at this level, at home, the literature, support and w...more
The timing of this course is brilliant because it has 3 start dates through the year, they send you the packs and then you can choose from two assessments with different dates - so if you need a bit longer you can take it. The material is ...more
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UPDATED on 05 Oct 2010: "The Marketing and Society (B324) Credits from The Open University" offered in Milton Keynes by Open University.
Please note reviews of Marketing and Society (B324) Credits from The Open University offered in Milton Keynes, are the subjective opinions of Hotcourses members and not of Hotcourses Ltd.
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