Core modules: business to business marketing; ethics in marketing and International management; financial management; global marketing management; international strategic management; marketing and international management business project or dissertation; market research or marketing and consumer society; principles of marketing; professional development and practices; study and research skills. 1 optional module chosen from a broad range of areas
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*More info: £11500 per year
2.1 Honours degree (or above) in the UK, or the international equivalent; students whose previous studies were not undertaken in English should submit evidence of proficiency.
Postgraduate Qualification (MSc)
University of Reading
International Business Studies, Marketing
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The information for this course is supplied by UCAS and was last updated on 23 Jul 2014.
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