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Marketing and International Management MScUniversity of Reading

Department of Marketing And Reputation

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About this course

Marketing and International Management MSc: This programme provides students with an understanding of the latest principles and practices in marketing and examine the critical role marketing strategy plays in developing competitive advantage for organisations. Students develop a knowledge of the key marketing theories, frameworks and models, alongside an understanding of current and emerging business and marketing practices used by leading organisations worldwide. This programme focuses closely on areas including digital marketing; business to business marketing; marketing theory; marketing strategy; and marketing management from a global perspective. It explores management in a broader context, looking at the role and impact of the individual within an organisation and other factors affecting a firm ranging from strategic management to international HRM.


Core modules: business to business marketing; ethics in marketing and International management; financial management; global marketing management; international strategic management; marketing and international management business project or dissertation; market research or marketing and consumer society; principles of marketing; professional development and practices; study and research skills. 1 optional module chosen from a broad range of areas

Course dates & prices

Starting Length Days you attend Details Where Class size Price
No future start dates currently available

12 months

Full time No application date provided Reading,
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per year

*More info: £11500 per year

Course type


Additional entry requirements

2.1 Honours degree (or above) in the UK, or the international equivalent; students whose previous studies were not undertaken in English should submit evidence of proficiency.


Postgraduate Qualification (MSc)

Awarding body

University of Reading

Subject areas

International Business Studies, Marketing


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The information for this course is supplied by UCAS and was last updated on 23 Jul 2014.

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