This marketing and design degree programme gives students a sound working knowledge of marketing as a managerial function, this includes a detailed knowledge of the importance and role of design in relation to products, services and marketing media; students are provided with the tools to produce design briefs, commission work and project manage effective design processes relating to all aspects of marketing; whether it is digital media or traditional offline creative, from packaging to print advertising; lively discussion of contemporary designers forms an important part of the course and helps bring the academic principles to life; students develop a solid grounding in design principles and its applications, as well as the tools and skills required; in addition, a good understanding of creative principles and marketing strategy is gained through fascinating lectures and interactive tutorials, as well as opportunities to put all of the marketing theory into practice.