* mandatory
Core modules � the first four modules constitute the CIM Chartered Postgraduate Diploma in Marketing (Stage 1): Analysis and decision; emerging themes; managing corporate reputation; marketing leadership and planning; after successfully completing the remaining five modules students will achieve their Marketing strategy and communications MSc: Advertising management and brand delivery; buyer behaviour; direct and interactive marketing; integrated marketing communications campaign planning project/Dissertation; research methods and PDP; students may either opt to take the IMC Campaign Project or a more traditional dissertation; the IMC Campaign Project is a one-to-one, supervisor-supported module that gives you the opportunity to identify and work for �legal� organisations of your choice; students will need to apply their course learning to a real-life situation by drafting a budgeted and time-scaled campaign plan for a chosen organisation; for a more marketing strategy based or marketing management approach students may choose a dissertation in the area of marketing strategy and communications.
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Sep |
2 years |
Part-time | No application date provided |
Westminster, W1W 6XH |
N/A |
|
Taught
University of Westminster
Marketing
very average, not any practical lessons at all. Basis on biology and chemistry and very few sports topics....more
I went to the University of Westminster to study Photography and i found that it was a very good all round university. ...more
I went to this institution and I found that it was a great all round university. if you are thinking of studying photography you should consider it. ...more
1 Hotcourses user(s) found the following review helpful.This masters aimed at HR professionals does on the whole, enable an application of theory to practice. Some of the modules (there is a wide variety) are excellent in content however in some cases innovative learner focused delivery is lack...more
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UPDATED on 05 Mar 2012: "The Marketing Strategy and Communications MSc" offered in London by University of Westminster.
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