* mandatory
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.
Analysis and evaluation; strategic marketing decisions; managing marketing performance; strategic marketing in practice.
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Sep |
1 - 2 years |
Part-time | No application date provided |
Doncaster, DN5 7SZ |
N/A |
£1495 per year |
|
*More info: £1495 per year |
||||||
Taught
Chartered Institute of Marketing
Marketing
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by natalie - 04-FEB-12I thought i knew quite a lot about dance until i came to doncaster university ahnd they taught me all different kinds of useful knowledge from dance language to knew techniques and they also encourage what i want to achieve such as flexibil...more
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UPDATED on 05 Oct 2010: "The Marketing Professional Postgraduate Diploma" offered in Doncaster by University Centre, Doncaster.
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