* mandatory
This programme is targeted at those seeking to develop a career in marketing in the fast moving events, hospitality and tourism industry; the focus on the programme lies in effective marketing management practices, involving studies in consumer awareness, marketing planning techniques and the use of integrated marketing communication strategies; students study the operational aspects of effective marketing, along with the strategic considerations as encompassed within marketing plans; marketing techniques are studied within the overall context of events, hospitality or tourism activity and future trends in these industries, although many of the techniques studied are generic to any service based industry; the programme is targeted both at those whose previous studies or industry experience includes marketing as well as those whose previous qualifications are not related to marketing.
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
| contact provider |
2 years |
Part-time | No application date provided |
Birmingham, B3 1JB |
N/A |
contact provider |
Taught
University of Birmingham
Events Management, Marketing, Hospitality Management, Tourism
Was not expensive and great for value...more
1 Hotcourses user(s) found the following review helpful.Once a week and 2 days placement. Yes the course was just the way i tought it would be and it was great for me as it made me progress further. I only had assignments to complete and to hand in. I would like to do Nursing course that would l...more
1 Hotcourses user(s) found the following review helpful.i go college all the time n the teacher are great n very helpful.the course is good n will help me progress n have a great career...more
Go college all the time. Yes. Tutors are nice but can be horrible. Yes. Yes both. I want to do a course in reflexology....more
1 Hotcourses user(s) found the following review helpful.i likes everything at this college....more
2 Hotcourses user(s) found the following review helpful.This specific course currently has no reviews. Be the first to review this course.
UPDATED on 17 Feb 2012: "The Marketing Management with Events, Hospitality and Tourism PgCert" offered in Birmingham by University College Birmingham.
Please note reviews of Marketing Management with Events, Hospitality and Tourism PgCert offered in Birmingham, are the subjective opinions of Hotcourses members and not of Hotcourses Ltd.
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