* mandatory
Students gain a thorough grounding in all of the key marketing and related skill areas (for example, market research, business strategy, consumer behaviour), allowing them to move into a general marketing or marketing research role; the programme prepares students for work within an international setting, developing an understanding of marketing at an advanced level and introducing the main theoretical tenets of the marketing literature, alternative theories and perspectives; it aims to foster the development of a critically informed practitioner: someone who is able to synthesise intellectual and practical skills to achieve marketing outcomes effectively; marketing principles are also considered within different national contexts, making the programme international in perspective.
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Sep |
1 years |
Full time | No application date provided |
Hull, HU6 7RX |
N/A |
£7500 per year |
|
*More info: £7500 per year |
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Taught
University of Hull
Marketing
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UPDATED on 05 Oct 2010: "The Marketing Management MSc" offered in Hull by University of Hull.
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