* mandatory
This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts; it enables them to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework; it develop critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media; the programme is recognised by the ESRC for research training and has close links with: Wyatt International; Ogilvy and Mather; Pepsico International; Cadbury and Cogent Elliott.
Strategic marketing; marketing analytics; marketing communications; advertising and PR; plus specialist elective modules and a major personal research dissertation or company project.
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Sep Oct |
1 years |
Full time | No application date provided |
Birmingham, B15 2TT |
N/A |
£4500 per year |
|
*More info: £4500 per year |
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Taught
University of Birmingham
Marketing, Communication Studies
I loved going to this university it was the best decision i ever made!...more
2 Hotcourses user(s) found the following review helpful.There are very many enthusiastic lecturers and class teachers to help make this course interesting. the course iteself has many different modules, it has a statistic based module, a european module, "pure" maths , environmental economics, f...more
The course is easy as long as you put the work in. Lecture time is minimal, around 5 hours per week, so the majority of the work is done on your own, at home, preparing for the lectures. some basic knowledge of the subject is useful, but no...more
The course was demanding to say the least, encouraged self-study as well as attending more lectures than most courses, of which the majority were interesting and relevant to the course. I found that the lecturers were easy to approach and a...more
1 Hotcourses user(s) found the following review helpful.A well paced course with plenty of options to cater for all interests. Challenging, as you would expect, with a fantastic range of staff interests. Includes Russian language course - from non-speaker to fairly fluent reader in one year....more
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UPDATED on 08 Mar 2012: "The Marketing Communications MSc" offered in Birmingham by University of Birmingham.
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