Course Description
Marketing communications embraces a number of creative disciplines including advertising, public relations, direct marketing, personal selling, and interactive marketing. This course will give you a holistic, societal view of a marketing communications industry that is characterised by dynamism and creativity. The teaching team includes researchers and staff with extensive experience in the industry and there is also involvement of active practitioners in the programme. There will be an opportunity for a visit to a leading London advertising agency and event management agency. You will participate in a framework for encouraging and practising creativity and give you an awareness of contemporary, real world themes in marketing communications. The programme is designed to have a practical focus requiring students to work as creative teams to produce marketing communications campaigns as well as individual assignments within the marketing communications area. It will also have a significant input in the areas of campaign planning and evaluation. Areas of study include; Marketing Communications, Brand Management & Research, Marketing Communications and Society, Public Relations Issues, Integrated marketing, Advertising, Interactive and Direct Marketing & Current Issues in Marketing Communications.

Course Fees
Not known

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Entry Requirements
A good Honours degree in one of the following: marketing, advertising, public relations, media studies or business (with a strong focus on marketing), or other cognate discipline. Exceptional entry for mature students is available for applicants who can demonstrate their ability to study at this level and/ have considerable experience in the field of marketing communications.

Course Venue
University Of Bedfordshire Business School
Putteridge Bury Campus
Hitchin Road
Luton
Bedfordshire
LU2 8LE

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The Marketing Communications MSc course in the UK information was verified on 26 Nov 2007.

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