* mandatory
This course covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals.
Advertising management and brand delivery; analysis and strategy for marketing communications; buyer behaviour; direct and interactive marketing management; integrated marketing communications campaign-planning project; managing marketing communications; marketing and media research; public relations and reputation management; sales promotion and management; specialist marketing internships.
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Sep |
1 years |
Full time | No application date provided |
Camden, NW1 5LS |
N/A |
£14000 per year |
|
*More info: £14000 per year |
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|
Sep |
2 years |
Part-time evening | No application date provided |
Camden, NW1 5LS |
N/A |
|
Taught
University of Westminster
Business Communication Skills, Marketing
very average, not any practical lessons at all. Basis on biology and chemistry and very few sports topics....more
I went to the University of Westminster to study Photography and i found that it was a very good all round university. ...more
I went to this institution and I found that it was a great all round university. if you are thinking of studying photography you should consider it. ...more
1 Hotcourses user(s) found the following review helpful.This masters aimed at HR professionals does on the whole, enable an application of theory to practice. Some of the modules (there is a wide variety) are excellent in content however in some cases innovative learner focused delivery is lack...more
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UPDATED on 05 Oct 2010: "The Marketing Communications MA" offered in London by University of Westminster.
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