Course Description
The MA Marketing Communications is a complementary degree to the MA in Marketing Management with which it shares some common material while expanding the communication theme. The emphasis is on using marketing communication techniques to improve a company's business performance. Marketing Communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work, which is often carried out by specialist agencies, involves both strategic thinking and the development of creative solutions. It is a high-budget area, which calls for a blend of research-based knowledge with the practice of high level, often extremely creative, skills. It is an area where judgements of considerable complexity are called for, covering both what the organisation is trying to do and the beliefs, attitudes and behaviours which characterise its external environment.

Course Fees
Not known

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Assessment method
Coursework and examinations.

Entry Requirements
Candidates will normally possess a UK Honours degree or overseas equivalent and will either be working or will have the intention of working in the field of marketing communications; ii graduates in subjects other than those closely related to business and management must have at least an Upper Second Class Honours degree; iii occasionally, non-graduates with significant experience of marketing and/or marketing communications may be admitted to the course; iv candidates must be competent in both written and spoken English. Overseas candidates must have a score of 6.5 or higher in the English IELTS test or equivalent.

Venue Description
Facilities/Support are available for students with hearing impairment. Facilities/Support are available for students with learning difficulties. Facilities/Support are available for students with restricted mobility. Facilities/Support are available for students with visual impairment.

Course Venue
Marylebone Campus
35 Marylebone Road
London
London
NW1 5LS

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The Marketing Communications MA course in the UK information was verified on 17 Dec 2007.

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