* mandatory
The marketing function�s role is to identify where competitive advantages may lie and to ensure that the organisation keeps abreast of, and responds to, market opportunities; marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients and the resources and strategies of the organisation.
Year 1: Business decision analysis; economic environment of business; English legal method and contract law; foundations of management; information technology in business; international perspectives; introduction to economics; introduction to financial accounting; introduction to management accounting; introduction to marketing management; organisational behaviour; principles of operations management; quantitative techniques. Year 2: Business policy and strategic finance; foundations of management; marketing management; consumer behaviour; market research techniques; marketing of services; business to business marketing. Year 3: Professional placement in marketing. Year 4: Business strategy; marketing strategy by simulation; international marketing; market research applications; distribution and retailing; marketing communications.
AAB - AAA (SQA Higher: AAAAB - AAAAA or SQA Advanced Higher: AAB - AAA)
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Mon 1st Oct 2012 |
4 years |
Sandwich |
The deadline for the receipt of full-tim ..more
|
Birmingham, B4 7ET |
N/A |
£9000 per year |
|
*More info: £9000 per year |
||||||
N500
Aston University
Marketing
The main benefit of the business courses at aston is that there is a general first year which means most of the business degrees have the same first year modules. This makes it relatively easy to transfer degree programmes in the second y...more
The good thing about an MBA at Aston Business School is that the modules are relevant to how modern day businesses are run. The modules are also stream-lined to modules of professional bodies such as the Chartered Management Institute among...more
Pharmacy can be best described as an intensely practical course, involving the knowledge of a wide range of scientific subjects. We have a packed weekly time-table all through the year, with subjects that are closely inter-related. The MPha...more
A computing course being out of date is not something you would expect but many areas are! Most aspects of this course are interesting and fairly new in their development but it is the databas section/module that is still using SQL, an anci...more
This specific course currently has no reviews. Be the first to review this course.
The information for this course is supplied by UCAS and was last updated on 31 Jan 2012.
Please note reviews of Marketing BSc (Hons) offered in Birmingham, are the subjective opinions of Hotcourses members and not of Hotcourses Ltd.
Get more information about where our course data for Marketing BSc (Hons) (offered in Birmingham) comes from, please click here.
© Hotcourses Ltd All rights reserved
