The degree aims to provide a robust foundation in the principles of marketing, relevant to the professional standards of the chartered institute of marketing; and to prepare students for a variety of roles within marketing (product manager, brand manager, advertising executive); core modules establish students� understanding of marketing theory and practice and also develop other key abilities required by business organisations (information technology (IT) skills, communication skills, analytical skills); course modules allows students to focus on specific areas of marketing relevant to a particular career choice; this course delivers a good balance between academic and vocational content; it is about delivering a good grounding in marketing and management theory whilst also preparing learners for a successful career; it also cultivates the intellectual capacity to allow students to continue to develop and keep pace with a changing business environment.