* mandatory
This programme is designed to provide insight into how data is collected; stored; analyse;, disseminated and interpreted to make sound marketing decisions; issues are set in a context of strategic marketing decision making; it takes an applied approach with much of the training built around industry standard software to give a foundation for careers in marketing decision support or marketing management.
Analytic skills; consumer insight; credit scoring and data mining; data-driven marketing; information systems strategy; introduction to marketing; key personal skills; measuring marketing effectiveness; multivariate statistics for data mining; quantitative methods; software for data analysis and modelling; strategic marketing decisions; strategic marketing intelligence; dissertation.
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Oct |
1 years |
Full time | No application date provided |
Southampton, SO17 1BJ |
N/A |
£6550 per year |
|
*More info: £6550 per year |
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Taught
University of Southampton
Business Studies, Marketing
It's relly usefull course and perhaps not so hard where everybody who has enthusiasm can adapt to it easily. the teachers and staffs are so wonderfull and helpfull. Absolutely I've got what I want from this course and make me more motivated...more
I completed my MBA at the University of Southampton in October 2006. My overall experience was good. I got the most out of the MBA ? I was able to change lines and secure a job in a British company. Not too many have been that lucky. The u...more
1 Hotcourses user(s) found the following review helpful.The dificulty level of the study here is just ok, not so hard and neither not so easy. However, inspiring teachers who always dedicated to guide the students make our study programme easier to handle. The course and reaserch here is utterly...more
A challenging and exciting course although requires a lot of commitment and hard work. ...more
Summing up a four-year course in a few lines is not easy. The course is said to be one of the best in the country. Certainly there was a lot of content there, and I never felt that lacking. It was also presented by world leaders in many ...more
1 Hotcourses user(s) found the following review helpful.This specific course currently has no reviews. Be the first to review this course.
UPDATED on 05 Oct 2010: "The Marketing Analytics MSc" offered in Southampton by University of Southampton.
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