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Managing Digital Media Diploma (CIM)
Cambridge Professional Academy

www.hotcourses.com/uk-courses/Managing-Digital-Media-Diploma-CIM-courses/page_pls_user_course_details/16180339/0/w/50686888/page.htm

Department of Digital Marketing & Marketing Communications.


About this course

Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands. This new and exciting qualification looks at digital channels and their suitability for inclusion in a media plan. Search Engine Optimisation (SEO), display advertising, email marketing, viral marketing, online PR, affiliate marketing and social media are all explored in detail. It also looks at digital metrics and related legislation, regulation and codes of practice. This diploma will provide you with invaluable knowledge and skills to manage digital marketing and communications campaigns. It will also look at the fast changing landscape of social networking through all digital media including mobile, and the part it plays within the digital mix. Future trends are an important element to the qualification and will be regularly updated. It will consider Web 4.0, new influence models and the growing impact of neuroscience.

Additional entry requirements

You will need to have suitable experience in a marketing or marketing communications related role or have gained a related level 3 marketing qualification or a recognised UK degree or equivelent level 5 qualification.

Course options

Starting How long Days you attend Tutor Where Class info Price

Distance with attendance

Scheduled dates throughout the year

1 Year

You choose, but you will have to attend some days Not specified This is a distance learning course but part of it is taught in/at: the client site in the region of United Kingdom
Not specified

contact provider

*More info: Available on request

Distance with attendance

Scheduled dates throughout the year

1 Year

You choose, but you will have to attend some days Not specified This is a distance learning course but part of it is taught in/at: London Centre
View map
Not specified

contact provider

*More info: Available on request

Distance with attendance

Scheduled dates throughout the year

1 Year

You choose, but you will have to attend some days Not specified This is a distance learning course but part of it is taught in/at: Northern Centre (Leeds)
View map
Not specified

contact provider

*More info: Available on request

Distance with attendance

Scheduled dates throughout the year

1 Year

You choose, but you will have to attend some days Not specified This is a distance learning course but part of it is taught in/at: South West Centre (Exeter)
View map
Not specified

contact provider

*More info: Available on request

Course level

Intermediate

Awarding body

Chartered Institute of Marketing

Subject areas

Marketing / Pr, E-Marketing

Training for employers

This course has been specifically designed for companies training their employees.



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UPDATED on 25 Nov 2010: "The Managing Digital Media Diploma (CIM)" offered in United Kingdom by Cambridge Professional Academy.

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