* mandatory
This course provides a rigorous analysis of the last trends and developments within the luxury sector and draws upon the very latest thinking with respect to market, corporate and consumer behaviour; the course, while luxury market focused, provides a wealth of skills development in areas such as business strategy, product development, brand management and communications technologies.
Core module in: postgraduate creative and cultural project; trimester 1: trends and developments in luxury global consumption; strategic management for the luxury goods sector; strategic financial management; wealth management and personal finance; trimester 2: product and brand management for the luxury goods sector; 2 options from luxury e-branding; luxury brand retailing and distribution management; work-based project in the luxury sector.
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
January – contact provider for latest dates |
1 years |
Full time | No application date provided |
Tower Hamlets, E1 6PX |
N/A |
£16000 per year |
|
*More info: £16000 per year |
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Taught
Glasgow Caledonian University
Marketing, Brand Management
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UPDATED on 03 Feb 2012: "The Luxury Brand Marketing MBA" offered in London by GCU London.
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