This course will give you a practical understanding of how you can apply best practice web analytic techniques to gain a deeper understanding of the visitors to your website. It would be beneficial for on-line marketers, web executives, web masters or anyone with a vested interest in understanding how their website is performing. It covers topics: become confident using the Google analytic reporting tool, how to interpret the Google analytic reports in order to get actionable insight from your data and learn how to use advanced features such as segments and custom reports to delve deeper into your analytic data.