Introduction to Fashion PR & Marketing

This short course is an introduction to how PR and Marketing contribute to organisational success.

The course provides an insight into the differing roles of Public Relations and Marketing in the fashion mix and how, through integration, they successfully build a fashion brand's reputation.

The course includes:

• Identifying the differences between PR & marketing in fashion retail

• How to develop brand strategies through the 7 P's of Marketing

• Understanding editorial and advertising, what they are and their differences

• Demonstrating the use of media and retail time-lines for the PR calendar

• Understanding the different types of fashion media and selecting the right ones for your brand

• How to write efficient press releases for an assorted range of media

• How to plan and budget for PR & marketing events

• Evaluating the effectiveness of PR and marketing in fashion retail

The course will incorporate a combination of theory, discussion and practical workshops to help you understand and put in practice the course content.

This course is suitable for anyone who is becoming involved with PR & marketing for the first time or for those who wish to refresh their skills and knowledge.

If you are considering a career in fashion PR & marketing and would like to understand the basics and improve your opportunities in the job market, this course in 'Introduction to Fashion PR and Marketing' is for you.

Please note students need to be over 18 years for our short courses.

For further information please contact or call 02073072345.