Multilingual SEO offers the chance to gain competitive advantage and to gain the all important upper hand. In many industries, such as travel, international internet users now spend more money online than in the UK, with these figures growing at a rapid rate. Multilingual SEO is about understanding that the majority of your potential clients are not aware of your brand or if they do, are quickly put-off by English only websites that are not optimised for international users. This course will teach you the international and multilingual search skills your company needs to compete and convert through search, worldwide.