This course provides the participants with an understanding of how corporate and business strategy fits into the organisation and running of a company or multi-company corporation. It will introduce participants to the way in which a firm can achieve sustainable competitive advantage and develop the corporation internationally. It will enable participants to evaluate the factors that need to be considered in analysing a firm’s external environment as well as the internal core competences of a firm, participants will learn how to formulate the strategy for a firm and will understand the nature of corporate and international strategy.