Students successfully completing this course will understand the historical development of marketing from its roots in classical economics in the USA, to the normative tradition promoted by academic consultants such as Drucker, Levitt and Kotler. Students would furthermore demonstrate an understanding of popular normative marketing concepts such as the Mix and STP through application in practical case scenarios,
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| Starting | How long | Days you attend | Tutor | Where | Class info | Price |
|---|
|
Sat 5th May 2012 |
3 days |
Short full time | Not specified |
London, W11 3LQ |
Not specified |
£675.00 |
|
March – contact provider for latest dates |
2 days |
Weekend | Not specified |
London, W11 3LQ |
Not specified |
£675.00 |
Intermediate
University of London
International Marketing
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UPDATED on 05 Mar 2012: "The International Marketing Certificate of Achievement" offered in London by London Academy of Management and Business.
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