* mandatory
This course is ideal for any marketer writing for the web or critically appraising the writing of in-house colleagues or agency staff. Participants will learn how to understand what makes people ‘stick’ to sites, enhance their email campaigns from the subject box to final click-through, promote their ratings in search engines, brief their website copy and design team, understand the psychology of web copy, explore new web writing techniques such as blogging and podcasting, appreciate Web 2.0 creative writing techniques.
None
| Starting | How long | Days you attend | Tutor | Where | Class info | Price |
|---|
|
Fri 4th May 2012 Thu 5th Jul 2012 |
1 Day |
Short full time | Not specified |
Camden, NW1 1AD |
Not specified |
£550.00 |
|
*More info: Excludes VAT. Includes tuition, course materials, lunch and refreshments. |
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|
Wed 19th Sep 2012 |
1 Day |
Short full time | Not specified |
Manchester, M1 2PG |
Not specified |
£550.00 |
|
*More info: Excludes VAT. Includes tuition, course materials, lunch and refreshments. |
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Beginner
Internet Software (Use), Creative Writing
This course has been specifically designed for companies training their employees.
I opted for markteing, it helped me very much in my business as a shop owner who also import/exports. Some teachers were inspiring....more
1 Hotcourses user(s) found the following review helpful.Did distance learning which is hard but course is great which goes into relevant subjects across marketing mix. It is easier if you have some kind of knowledge beforehand but can easily be picked up by those without any experience. Very rew...more
5 Hotcourses user(s) found the following review helpful.WhatProfessional Diploma in Marketing (CIM)
by J - 28-NOV-11Highly recommend Oxford college of Marketing. Excellent course work and friendly staff who very supportive.Oxford tutors very supportive and responsive to any requests I had....more
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UPDATED on 07 Nov 2011: "The How to Write for the Web" offered in London by Chartered Institute Of Marketing (The).
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