The BA geography with marketing programme is the degree for students who want to combine an interest in geography with gaining experience in marketing; although geography performs exceptionally well in terms of graduate careers, students may be keen to develop more specific marketing skills during an undergraduate degree; the degree combines courses in marketing and geography but also enables the study of some courses in economics, politics and modern languages; within geography, subjects focus on human geography and especially on those courses dealing with economic geography, cities, and public policy; the marketing component of the course involves a mixture of theoretical and vocational-based subjects, which gives students an in-depth knowledge and understanding of the principles of marketing; students develop a tool box of marketing techniques and an appreciation of the role of marketing within a range of business environments; the degree develops knowledge on a range of marketing related subjects relevant to the business world of today.