Students will develop a personal signature within fashion communication and marketing, as well as gaining a perspective of designers both nationally and internationally. They will explore areas such as fashion communication, web design, fashion photography, styling, illustration, events organisation and contemporary culture. They will gain invaluable individual focus and support from experienced teaching staff. In year 1: it offers them the opportunity to develop skills within visual communication, fashion photography, styling, promotion through media development and fashion illustration. Projects will either be in the form of live project briefs set by industry or national competitions; all of which will be underpinned through theoretical and cultural research and referencing. They will also have the opportunity to discuss key design issues, concepts and principles of design texts and materials for fashion communication and marketing. Areas of study: cultural context, fashion illustration and photography, visual communication, fashion media, fashion styling. In year 2: they will expand upon the skills gained in the previous year and be introduced to events organising, marketing strategies, web design and work placement, which will be attached to live project briefs set by industry. They will gain invaluable skills which will enable them to identify an area of study to develop for a personally directed project during semester 2. Previous projects include the creation of short films, magazine designs, web designs, promotional materials and products using styling and photography, some of which have been directly linked to them work placement modules. Areas of study: events organising, cultural context, web design and marketing strategies, work placement, personally directed project.