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Events Marketing Management BA (Hons)
Cardiff Metropolitan University (UWIC)

www.hotcourses.com/uk-courses/Events-Marketing-Management-BA-Hons-courses/page_pls_user_course_details/16180339/220704/w/52841004/page.htm

Department of Hospitality, Tourism & Events


About this course

On this course students become familiar with the techniques and specialisms involved in staging a wide range of events, in addition to receiving a strong management education; to facilitate this process there are a number of theoretically-informed and practically-orientated modules as well as opportunities for planning events, field trips, work experience and guest lectures from a range of industry practitioners.

Modules

Year 1: Core modules: venue management and operations; fundamentals of events management; event planning and production; management theory and practice; finance for managers; academic skills for business. Year 2: Core modules: event project management; major incident and crisis management; event safety and licensing; marketing for hospitality, tourism and events; human resource management for hospitality, tourism and events; academic skills for business; work experience; optional modules: financial planning for business; developing a business; field study; technical production management; social events and party planning; large scale and event catering; visitor attractions management; sociology of hospitality, tourism and events. Year 3: Core modules: legal issues for events; strategic management for tourism, hospitality and events; employability and career development; dissertation; optional modules: festivals and cultural events; conferences, exhibitions and corporate events; charity and fundraising events; global sporting events; branding and advertising; field study; employee resourcing; corporate finance; tourism ethics; public and media relations; industrial work experience.

Entry requirements

280

Course options

Starting How long Days you attend Details Where Class info Price

Mon 17th Sep 2012

3 years

Full time No application date provided Cardiff,
CF5 2YB
View map
N/A

£9000 per year

*More info: £9000 per year

UCAS code

NN85

Awarding body

University of Wales

Subject areas

Marketing, Leisure / Recreation Management


Student course reviews at Cardiff Metropolitan University (Uwic)

Cardiff Metropolitan University (Uwic)

8 reviews

5 Star
(4) 4 Star
(2) 3 Star
(1) 2 Star
(1) 1 Star
(0)

Average student ranking

  4 out of 5 stars

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The information for this course is supplied by UCAS and was last updated on 14 Mar 2012.


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