This course provides students a potent combination of business and marketing skills, highly sought after in the marketing world. It also gives them the advantage of being one of the few on the market with both qualifications, drastically increasing their professional value for employers and business associates. It is ideal for them looking for general management skills with an in-depth focus on marketing at an operational level. It focuses on the CIM Professional Marketing Standards; a blend of business management strategies; the tasks marketers perform; and the competencies needed at key stages of their marketing career.