This course recognises the diversity of the creative industries in contemporary practice, locally and internationally; the first 2 years of this programme allow students to develop strong creative thinking skills whilst exploring their own design focus through an interdisciplinary practical approach; traditional skills of art and design practice will be supported by the use of information communication technology as a tool for design and will be underpinned by the theoretical understanding of concepts and historical context; the combination of studio practice and contextual study allows students to draw from the fullest resource of creative and theoretical influences; creative problem solving, design project management and entrepreneurial skills will support students in a realistic competitive context.