* mandatory
This course aims to develop analytical, strategic and creative thinking processes together with the skills related to brand creation, identity, positioning and marketing; suitable for graduates from design, business and media backgrounds it brings design and business procedures together to stimulate best practice in brand creation and development; the course combines theory and practice through assignments, case studies, research, analysis, planning, reporting and the production of creative solutions to given problems.
Research methodologies, development of brand identity, history and sustainability of brands, new product development, brand design and brand management.
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Oct |
9 months |
Full time | No application date provided |
Bath, BA2 9BN |
N/A |
|
|
Oct |
18 months |
Part-time | No application date provided |
Bath, BA2 9BN |
N/A |
|
Taught
Bath Spa University
Art Studies, Arts & Crafts: Leisure/Combined, Production Engineering
I learnd so much about not only dance but choreography, team work, stage craft and production. The course was well taught with acess to great classes and extra dance activities as well as good dance facilities...more
Tutors are more interested in their own writing than they are in teaching. Very poor quality teaching in some modules, which relied entirely on student led discussion with minimal input from the tutor. No writing techniques were discussed a...more
3 Hotcourses user(s) found the following review helpful.WhatSecondary Education (Information and Communications Technology, 11-16) PGCE
by Anon - 07-AUG-11I liked how Bath Spa encouraged my development and offered the flexibility to allow me to pursue my own interests, enabling me to attend conferences and seminars as well as providing me with opportunities to visit a range of different schoo...more
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UPDATED on 18 Nov 2010: "The Design (Brand Development) PgDip" offered in Bath by Bath Spa University.
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