The course is created in response to market needs identified by the Sector Skills Council and develops skills, creative industry knowledge, general business awareness and production for new media with access to industry-standard production facilities; students get the opportunity to work on a range of real-world projects and applications and the course has full industry accreditation by JAMES (Joint Audio Media Education Services); this course focuses strongly on the applications of sound and music to games and electronic entertainment, interactive music and audio, web and traditional broadcast media, film, TV, and animation sectors and is intended to create audio specialists who are able to use sound creatively in a variety of media contexts with advanced problem-solving skills and critical awareness underpinned by accomplished technical abilities; creative thinking, audio technology, animation, cinematography and narrative structure are recurrent topics throughout the course; through the course students also acquire essential production skills, as well as presentation and interpersonal skills, which are greatly appreciated by employers and are a vital component of working with clients and producing to a brief.