Arts and Media Pathway: this pathway offers a combination of experience of creative practice, together with rigorous analysis of the contemporary media and creative industries in order to enable students to progress their careers with an understanding of the context in which creative practice flourishes; Management Pathway:this pathway offers the opportunity for graduates of creative disciplines and other backgrounds and who share a common goal, to create business value through strategic management, innovation and design; Computing Pathway: this pathway aims to combine foundations in technology-based innovation and creativity, along with an understanding of advanced and emerging information technologies, and explore how these can be utilised in order to gain a competitive advantage in creative industries.