Students can tailor this course to their needs by picking 1 if the following pathways, ceramic design, graphic design, product design, surface pattern design, textile design, 3-dimensional design; advertising and brand management, illustration, animation, VFX, photography, contemporary art practice, writing, heritage and culture or applied theatre; students gain advanced creative, technical and business skills, a sophisticated understanding of the business environment and a formalised work experience placement; the aim is to enhance appeal in the job market and/or provide students with the tools needed to set up in freelance practice or to create their own business; the award is designed to provide maximum flexibility, whether the programme is being studied on a full or part-time basis, all modules have an extensive distance-learning component, combined with intensive, full-day workshops.