On this challenging, hands-on course designed by industry professionals, students create advertising from the very 1st week and become adept at visual and verbal communication through practical, studio-based learning; simulating the advertising industry, students work in art director/copywriter partnerships to devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio; from idea conception to delivery, students learn how to work to a client�s brief and how to present ideas effectively; students are able to exhibit work at the New Blood competition, meet key industry figures, and maybe even win a coveted Yellow Pencil, whilst workshops and placements at top agencies equip them with the contacts and understanding to win their desired job.