* mandatory
Students will study modules including the marketing planning process, delivering customer value through marketing, managing marketing, project management in marketing. By the end of the qualification they will be able to evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organizational strategy, culture and the broader marketing environment; develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives; recommend how a marketing function should be structured to deliver competitive advantage, marketing and organizational success; identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.
Student must have CIM Professional Certificate in Marketing or any business or marketing Bachelors or Masters Degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (ie 120 credits in Bachelors degrees or 60 credit with Masters Degrees) or experience in a marketing management and required to attend an interview.
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
January – contact provider for latest dates |
9 Weeks |
Part-time evening | 11-Jan-11 |
Gateshead, NE8 3BE |
N/A |
£399 |
|
January – contact provider for latest dates |
9 Weeks |
Part-time evening | 11-Jan-11 |
Gateshead, NE8 3BE |
N/A |
£399 |
Taught
Chartered Institute of Marketing
Marketing Planning / Evaluation
I learnt much more than I thought I would, mostly about working very closely with people I'd never really met before, and how important teamwork is in spite of that - we did a play for our final piece and there is no way we could not have d...more
1 Hotcourses user(s) found the following review helpful.The course is great the tutors are realy good they are really helpful i hope to pass this course and get a job in a nussury...more
1 Hotcourses user(s) found the following review helpful.I go to class most of the time, the content is what I expected, the tutors are very good and I gained the skills I need in order to progress on to level 2....more
I am at college 5 days a week and my tutors are very helpful and do what is necessary....more
I go 5 days a week. I think this course is a great experience. The tutors are great. At first I thought they wre very ignorant, but not now....more
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UPDATED on 09 Dec 2010: "The CIM Post Graduate Diploma in Marketing - Marketing Leadership Planning" offered in Gateshead by Gateshead College.
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