This short course is aimed at business people as well as people interested in writing for business as a career. On it, you’ll learn how to write fresh compelling marketing copy that expresses your brand’s identity across a range of media. Your tutor is Sarah McCartney, one of the UK’s best-known copywriters. As head of brand publications at Lush, Sarah did much to establish the natural cosmetics company as a leading global brand. She’s since written for brands including Aviva, Skype and Cadbury. Sarah’s book Online Marketing in Seven Days is published in April 2011.