* mandatory
In business studies, students develop a broad understanding of business organisations; students understand how businesses develop strategies, take decisions, organise their internal resources, and manage risk and uncertainty; business and marketing case studies form an integral part of many of the modules; marketing students develop skills and knowledge of the key strategic and operational aspects of marketing, and gain an awareness of the external marketing environment; strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.
Year 1: Introduction to Accounting; Introduction to Economics; Foundations of Business, Management and Marketing; Quantitative Methods for Business and Economics; Introduction to Banking and Finance; options. Year 2: Principles of marketing; business economics; consumer behaviour; hierarchies of organisations; economic policy; statistical methods and market research; business law; financial accounting; project proposal; options. Year 3: Project; marketing strategy and management; group marketing project; marketing of services; comparative international management; human resource management; international business; options.
260 - 300
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Mon 24th Sep 2012 |
3 years |
Full time |
The deadline for the receipt of full-tim ..more
|
Bangor (Wales), LL57 2DG |
N/A |
£9000 per year |
|
*More info: £9000 per year |
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NN15
University of Wales
Business Studies, Marketing
My AHRC funded Phd course has enabled me to carry out reserch in a subject area which i find of particular interest. Whilst being closely supervised I have been able to develop my skills while carrying out individual research....more
My AHRC funded Phd course has enabled me to carry out reasearch in a subject area which I find of particular interest. Whilst being closely supervised I have been able to develop my skills while carrying out individual research. ...more
The first year offers an overall basic education on a quite broad scale so that nearly anyone with a bit of knowledge of natural sciences and the skills to write simple texts can easily pass on to the second year. The teachers are (except f...more
3 Hotcourses user(s) found the following review helpful.I did an undergraduate degree in French with European Studies, followed by an MA in European Studies, and I am now embarking on a PhD in French literary and cultural studies. All of my studies have been at Bangor University: I love it so mu...more
4 Hotcourses user(s) found the following review helpful.Chemistry and biology is a very good idea to have at alevel although they do try and help get evryone to the same level...more
1 Hotcourses user(s) found the following review helpful.This specific course currently has no reviews. Be the first to review this course.
The information for this course is supplied by UCAS and was last updated on 08 Feb 2012.
Please note reviews of Business Studies and Marketing BA (Hons) offered in Bangor (Wales), are the subjective opinions of Hotcourses members and not of Hotcourses Ltd.
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