BTEC Higher National Diplomas are designed to provide a specialist vocational programme, linked to professional body requirements and with a strong work related emphasis. The qualifications provide a thorough grounding in the key concepts and practical skills required in their specialist sector and their wide recognition by employers allows progression directly into employment. BTEC Higher Nationals offer a strong emphasis on practical skills development alongside the development of requisite knowledge and understanding in their sector. This course offers a broad based introduction to Business and a specialist field of marketing. The course is delivered through seminars and tutorials. Assessment includes essays, case studies, projects and presentations.