The 1st half of the course leads students progressively through the basics of drawn and digital creative approaches to animation and illustration; the 2nd half deals with increasing levels of module choice in both subjects so that if the learner wishes to specialise there is a chance of doing so; most modules involve simulated live briefs taken from the professional experience of staff and there are opportunities to work on paid commissions for clients; students can explore the potential of moving and still image-making within the creative industries: tv and film; the web; publishing and advertising; students learn the creative possibilities of commercial image making; learners also explore theory and history; and to develop the ability to organise and evaluate information.