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Econsultancy
Course description:
The basic principles of Search Engine Optimisation (SEO) best practice are well-established and well-known to many. But to succeed in the competitive arena of Google's natural listings, you have to gain an edge by...
Hours of study:Short
Econsultancy
Course description:
Delivering a web project on time and to budget with all the features the users asked for is a tall order. So many things can go wrong: the content might be late, the developers might have underestimated, the delivered...
Hours of study:Short
Econsultancy
Course description:
As online shopping becomes more refined, it’s becoming increasingly important to differentiate your brand through superior customer experience.
This course will highlight the key steps involved in building...
Hours of study:Short
Econsultancy
Course description:
Innovation is what separates good companies from excellent ones & what changes a cottage industry into a mega-selling widely-loved brand. This course aims to show how implementing innovation into your business is...
Hours of study:Short
Econsultancy
Course description:
Mobile marketing has become a broad and sophisticated channel. Many pioneering brands are now reaping the benefits from mobile CRM, apps and much more. However, while the explosion in usage of smartphones is making...
Hours of study:Short
Econsultancy
Course description:
Content strategy became a key trend in 2011 and is on everyone's radar in 2012. As old digital platforms mature and many more emerge, content has finally found its place as a key differentiator for e-commerce and...
Hours of study:Short
Econsultancy
Course description:
For e-commerce sites, usability is one of the largest contributors to customer conversion, brand differentiation and retention rates. Can you afford not to be following best practice. This course will provide you with a...
Hours of study:Short
Econsultancy
Course description:
Econsultancy's Email Marketing Industry Census highlights that a large proportion of email marketers feel that lack of strategy is a significant problem. This course fuses strategic email marketing training with workshop...
Hours of study:Short
Econsultancy
Course description:
This practical course will demonstrate how results and deliverability can by significantly improved by addressing common issues within all aspects of email marketing, from planning, setting realistic objectives and...
Hours of study:Short
Econsultancy
Course description:
This intensive two-day course is a great place to start your training. It gives marketers a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and...
Hours of study:Short
Econsultancy
Course description:
Multilingual SEO offers the chance to gain competitive advantage and to gain the all important upper hand. In many industries, such as travel, international internet users now spend more money online than in the UK, with...
Hours of study:Short
Econsultancy
Course description:
With smartphones forecasted to overtake PC shipments in 2012, mobile marketing is rapidly becoming a necessity for organisations, rather than an optional discipline in their marketing strategy. This course is an ideal...
Hours of study:Short
Econsultancy
Course description:
This one-day course builds upon established management good practice to look at the distinctive needs of online and e-commerce teams: how to build them, understanding the competencies, communication in the team and across...
Hours of study:Short
Econsultancy
Course description:
This course provides clarity on the legal issues of online marketing through using plain language to explain what is and what isn't acceptable in the context of the most common forms of online marketing communications. Its...
Hours of study:Short
Econsultancy
Course description:
The course will look in some detail at three areas - skills and structures, behaviours and performance: innovation and growth. It will provide participants with practical tools and approaches that can be used in their...
Hours of study:Short
Econsultancy
Course description:
Combining theoretical understanding of mobile's role in the marketing arena and practical exercises, participants will learn how to build a top-down strategy, encompassing all consumer touch points, to future-proof...
Hours of study:Short
Econsultancy
Course description:
This one-day course will help you to plan, execute and measure successful multichannel, integrated campaigns that encompass traditional and new media...
Hours of study:Short
Econsultancy
Course description:
This course covers the use of the four main areas of online copywriting: legibility, layout, language and logic to draw attention to key company messages and ensure that they are clearly understood. As well as writing...
Hours of study:Short
Econsultancy
Course description:
This course will cover the gamut of online selling - from product selection and presentation, through search, sorting, filtering and promotions, to an introduction of advanced rule-based...
Hours of study:Short
Econsultancy
Course description:
This intermediate course looks at the effect of social media on marketing communications and public relations and provides valuable hands-on techniques and tools to understand and harness the opportunities of User Generated...
Hours of study:Short
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