Learn how farm produce is marketed by the farmer and the pathway it follows to the consumer. By understanding the pathways and processes involved, a farmer, agent or manufacturer can develop marketing opportunities in a more managed and effective way. Entrepreneurial opportunities exist, even during hard times, for those with a proper understanding of agricultural marketing. Very few non-rural businesses are presented with the continuing changes and variations that confront a rural business. The impact of climate means the rural manager has to continually consider, evaluate, assess (and reassess) often on a daily or even hourly basis, the numerous changes and types of information that may affect the rural business success. A successful rural manager also needs to understand his unique markets, and how to capitalise on market forces to maximise business profit. The core activity of any farm is producing animals or crops, but if the produce is not marketed at the right time for the right price, the whole financial viability of the farm is at best unstable. This course develops your ability to analyse and manage marketing problems in an agricultural enterprise. Topics covered include handling produce, promotions, farm marketing strategies, customer relations and much more.