* mandatory
The course emphasis is on developing graduates with key advertising and brand communication skills focusing on creative practice underpinned by strategic thinking; and (combining a mix of creative practice; theory and marketing) students develop a clear understanding of the integration of creative activities and marketing functions; as well as advertising and brand management in a real-world context via industry links with advertising and design agencies and visits to cultural centres in the UK; Europe and the US.
Level 1: Introduces students to the key concepts and practices that underpin successful advertising and brand communications (developing an understanding of trends; visual thinking; brief development; marketing principles; brand communications and client (agency) relationships; and there are also option modules in: graphics; photography and advertising history. Level 2: Introduces and encourages the exploration of the methodological and theoretical issues raised by the relationship between advertising; brand management and marketing (engaging closely with strategy; planning and creative practice as integrated activities; modules offered at this level include: account planning; new media; creative practice and buyer behaviour. Level 3: Presents the opportunity to personalise the direction of the award; and many of the modules at this level are based around guided independent work involving: the writing of a research report; multi-disciplinary solutions and creative campaigns; in addition to investigating the strategic importance of future thinking in a branding context.
200 - 240
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Fri 21st Sep 2012 |
3 years |
Full time |
The deadline for the receipt of full-tim ..more
|
Stoke On Trent, ST4 2DE |
N/A |
£7990 per year |
|
*More info: £7990 per year |
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Fri 21st Sep 2012 |
8 years |
Part-time |
The deadline for the receipt of full-tim ..more
|
Stoke On Trent, ST4 2DE |
N/A |
contact provider |
WNF5
Staffordshire University
Brand Management, Advertising
The course is well taught and the lecturers are helpful. But as an international student the expectations you have are not met....more
the course length is moderate with a lot of expectations in the biggining, which is left as it was, at the end of the period....more
1 Hotcourses user(s) found the following review helpful.Its been a well planned and set up curriculum. Second semester was a bit tough than the first one.Ofcourse it depends on the person.Two residentials were fantastic. The local residential was on leadership development while while the intern...more
The pace of the course is very fine. First semester is basic so its easy but in the second semester it takes you to the deep end....more
taught modules were pretty good. But wish the course length is more so that there will more time spend with the lecturers. More learning....more
1 Hotcourses user(s) found the following review helpful.This specific course currently has no reviews. Be the first to review this course.
The information for this course is supplied by UCAS and was last updated on 12 Jan 2012.
Please note reviews of Advertising and Brand Management BA (Hons) offered in Stoke On Trent, are the subjective opinions of Hotcourses members and not of Hotcourses Ltd.
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