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Disappointing after a good start
by H - July 2015

The course was information-rich but too short. Matthew introduced us to many new tools and new names, so it was exciting to learn new things. But he could improve on time management and tailoring the course content for his audience. He spent too much time on the luxury fashion brand Burberry's and how Salesforce helped them in their 'digital revolution'. Most of the students came from a non-profit background or intended to start small businesses, and found the Burberry's example less relevant for them. We were supposed to complete an exercise in class in the last lesson, which we were looking forward to so we could apply what we've learnt but he ran out of time. He promised to give us the assignment and give us a week to complete it and give us feedback. But then he totally forgot about it and didn't reply to messages anymore once the course was finished. So it was disappointing after a promising start.

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Social media marketing

  Over the last few years, social media has exploded in popularity with businesses, brands and individuals all using social media for marketing and self promotion. It’s a huge new area of media and one that is becoming increasingly influential – from more

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